French consumers have bought a counterfeit product believing it to be genuine; this figure stands at 37 per cent for 15–18-year-olds
Behind the copy
In France, counterfeiting leads to the loss of 38,000 jobs a year and costs the economy €6.7 billion.
A concrete action
Consumers aged between 15 and 35 believe that buying a ‘dupe’ is the same as buying a counterfeit item
64%